We build the system & strategy running Meta ads. Creative, tracking and reporting included, so every dollar you spend has a name and a next move.
★★★★★ 5.0 7 Google reviews →Two minutes on what actually happens after someone clicks your ad, and why most service businesses lose the lead long before anyone rings them back.
No handoffs between a web designer, a freelancer and an ad agency. One team owns the whole path from click to booked job.
A fast, clear site built for one job: turning the click you paid for into a phone call or a booking.
Facebook and Instagram campaigns built, tested and adjusted every week against a cost per lead you agree up front.
We write and produce the ads ourselves. New angles are tested against the ones already working, so you're never down to one.
Pixel and Conversions API installed properly, then a plain language report showing what each enquiry actually cost.
Straight out of Meta Ads Manager, 20 January to 8 September 2026. These count Meta lead form submissions only, so enquiries that arrived by phone or through a website form are not in the total.
I've had countless people over the years call me trying to sell Facebook ads, Google Ads and marketing services. Every single time I'd say no because I never truly trusted anyone to understand my business. Then I met Andrew and Jack from CF Scales. Andrew completely restructured my Facebook lead form so it actually filters enquiries properly. They also built an AI-powered automation system that instantly follows up every enquiry by SMS and email. In the first 8 weeks alone, we generated 82 leads on just a $25/day budget. Looking back, my only regret is not finding CF Scales sooner.
Read on GoogleWorking with both Andrew and Jack has been an absolute pleasure. We own K&A Pressure Washing, an exterior cleaning business based in Townsville. All I have to do is take before-and-after photos and videos while we're on the job, and they turn them into incredible, high-converting ads that consistently bring in quality leads. This month has been our biggest yet. We've converted around $10,000 worth of work from only around $800 in ad spend, which is an incredible return on investment for a local service business like ours.
Read on GoogleJust finished my first month with this team, they were informative, easy to deal with and really took the time to understand my business. They created my website and helped run my ad campaign. I signed up for their AI receptionist on a whim, and by far one of the best business decisions I've ever made. I no longer miss client calls when I'm on site or finished for the day, and nearly on a daily basis there is a new booking when I get into work.
Read on GoogleAndrew and Jack played a huge role in helping launch my business. They put strong systems in place across multiple marketing channels, opened up new revenue streams, generated consistent leads, and delivered a high-quality website, all at a very fair price. I genuinely recommend working with them. Their work ethic and commitment really stand out.
Read on GoogleJack and Andrew were exactly what I needed when starting up my company, wouldn't be able to expand without their dedicated knowledge and input, I'll be running ads through them for years to come, awesome service and great guys, highly recommend.
Read on GoogleExcellent service from the team at CF Scales. Spoke with Jack on the phone and his industry knowledge is second to none. It's clear they are the experts in the field. Highly recommend for anyone looking for reliability and expertise!
Read on GoogleWorked with CFSCALES and had a great experience. Super professional, easy to communicate with, and genuinely care about getting results. The team knows what they're doing and helped take our marketing to another level. Highly recommend to anyone looking to grow their brand.
Read on GoogleThere's no account manager between you and the work. The person who builds your campaign is the person who picks up when you call.
Everything that gets built. The website, the campaigns, the ad creative, the tracking, and the automation that follows up on an enquiry before you've put the tools down.
“Andrew completely restructured my Facebook lead form so it actually filters enquiries properly.”Taha, Auto Charm Detailing
The voice on the other end of the phone. Works out what a job is actually worth to you before a dollar goes out, and keeps you across what's happening without you having to chase it.
“Spoke with Jack on the phone and his industry knowledge is second to none.”Dave, Local Guide
“I've had countless people over the years call me trying to sell Facebook ads. Every single time I'd say no, because I never truly trusted anyone to understand my business. Looking back, my only regret is not finding CF Scales sooner.”
A 30 minute call, one honest read on where your growth is leaking, and a plan you can run with or without us.
We build the website, run the Meta ads that point at it, make the creative those ads need, and put tracking in place so you can see what every enquiry actually cost.
Most local businesses lose the click before the phone ever rings. We build a fast, plain site with one job: turn a paid visitor into a call or a booking. We build it around the ad that brought them there, so the promise in the ad is the first thing they see.
Facebook and Instagram campaigns built, tested and adjusted every week against a cost per lead you agree up front. We start by working out what a job is actually worth to you, then work backwards to what a lead can cost.
We write and produce the ads ourselves. For most trades the best performing footage is the work itself. Before and afters shot on the job, on a phone, turned into ads. You never end up down to a single creative that's burning out.
Meta Pixel and Conversions API installed properly, so the numbers in Ads Manager match what actually happened. Then a monthly report in plain language: what you spent, what came in, and what each enquiry cost.
That's usually the right place to start. A short call and we'll tell you straight.
BOOK A CALL →Every figure on this page is quoted from a public Google review written by the business owner who got the result. You can read all of them on our Google profile.
Eight weeks, a $25/day budget, and 82 leads. The lead form was rebuilt so it collects what Taha needs before he picks up the phone, deliberately filtering for people who are serious rather than chasing volume.
“I've had countless people over the years call me trying to sell Facebook ads. Every single time I'd say no, because I never truly trusted anyone to understand my business. Looking back, my only regret is not finding CF Scales sooner.”
Their biggest month yet, around $10,000 of work converted from roughly $800 in ad spend. Albert-Karl and his team shoot before and after footage on the job; we turn it into the ads. Enquiries now route straight into the booking calendar, which removed the admin bottleneck that was holding them back.
“They've been one of the best investments we've made in K&A Pressure Washing. All I have to do is take before-and-after photos and videos while we're on the job.”
New website, ad campaign and an AI receptionist that answers the calls he used to miss while on site. Ben now walks into new bookings most mornings instead of a list of missed calls to return.
“I no longer miss client calls when I'm on site or finished for the day, and nearly on a daily basis there is a new booking when I get into work.”
“Andrew and Jack played a huge role in helping launch my business. They put strong systems in place across multiple marketing channels, opened up new revenue streams, generated consistent leads, and delivered a high-quality website, all at a very fair price.”
“Jack and Andrew were exactly what I needed when starting up my company, wouldn't be able to expand without their dedicated knowledge and input. I'll be running ads through them for years to come.”
“Excellent service from the team at CF Scales. Spoke with Jack on the phone and his industry knowledge is second to none. It's clear they are the experts in the field.”
“Worked with CFSCALES and had a great experience. Super professional, easy to communicate with, and genuinely care about getting results.”
Tell us what a job is worth to you and we'll tell you whether Meta ads can get there.
BOOK A CALL →A two person marketing team on the Gold Coast, working with local service businesses across Queensland and beyond. Small enough that you deal with the people doing the work.
Bigger agencies hand you to whoever is free. Here there are two of us, so the person who builds your campaign is the person who answers the phone. Our clients tend to mention this before they mention the results.
We start with a proper conversation, an hour usually on Zoom, going through what you sell, what a job is worth, who you actually want calling, and who you'd rather never hear from. Everything after that is downstream of getting that right.
Then we stay in it. Ad creative, hooks, what's working this week, what we're killing. Marketing is a partnership: we can build the systems and run the campaigns, but the quality of what you deliver is still yours. The best results happen when both sides do their part.
Detailing, pressure washing, cleaning, maintenance. Anywhere a booked job is the unit that matters.
If you serve a radius rather than the whole country, the maths works differently. That's the maths we know.
Our best results come from owners willing to put their face in the ads and pick up when it rings.
A 30 minute call, one honest read on where your growth is leaking, and a plan you can run with or without us.
We'll come back to you today.
Short version: we use what you send us to get back to you, and that's about it. The detail is all below if you want it.
We're CFScales, a two person marketing business on the Gold Coast run by Andrew and Jack. Anywhere this page says "we" or "us", that's who we mean. We follow the Australian Privacy Principles under the Privacy Act 1988.
Most of what we hold comes from the enquiry form. When you send it, we get your name, business name, phone number and email, along with whatever you've written in the message box. We can also see which page you sent it from and when.
If you ring or email us, we keep a record of that too. And if we end up working together, we'll need a bit more from you, usually access to your ad accounts and some detail on how your business runs.
Separately, the companies that host this site and serve its fonts and videos see the basic technical details any website sees, like your IP address and the browser you're using. That stays with them. We don't collect it or use it.
Mainly, getting back to you. That could be a call, a text or an email about your enquiry, and if you'd like to talk further, finding a time that suits. Before that call we'll usually have a look at your business so we've got something useful to say when we pick up the phone.
If you become a client, we use your details to do the work and send invoices. We don't sell them, and we don't hand them to anyone wanting to market to you.
Enquiries go straight into our CRM, which runs on GoHighLevel. It's where we keep track of every lead, and it's where our follow up texts and emails come from. GoHighLevel, along with some of the other software we use, stores data on servers overseas, mostly in the United States.
Outside of that, the only time your information would go anywhere else is to a provider helping us run the business, or if the law required it.
After you enquire, you'll probably hear from us by text or email. If you'd rather not, reply STOP to a text, hit unsubscribe on an email, or just tell us. That's the end of it.
There are no advertising or analytics cookies on this site, and no tracking pixel either. If we ever add one, this page gets updated before it goes live.
Your details sit in password protected systems that only Andrew and Jack can get into. We keep them for as long as there's a reason to, and delete them once there isn't. If something ever went wrong and your information was at risk, we'd let you know straight away.
You can ask to see what we have on you, get it corrected, or have it deleted. Send us a note through the contact page and we'll sort it within 30 days. We might just need to check it's really you first.
Come to us first through the contact page. Most things can be fixed with a quick conversation. If you're still not happy after that, you can take it to the Office of the Australian Information Commissioner at oaic.gov.au.
If anything here changes, we'll update this page and the date at the top.
Flick us a message. It'll be Andrew or Jack who reads it.
GET IN TOUCH →